Professional Insights. Grassroots Rugby

Hi, I’m James. I’ve spent years as a senior data analyst at some of the world’s biggest companies, and now I’m on a mission to make professional-level analytics affordable for the amateur rugby world. By blending my deep industry expertise with a lifetime of playing rugby, I provide bespoke solutions laser-focused on the key performance indicators that truly matter. Let’s elevate your team’s performance—with clarity, not complexity.

Nacsport Certified

Power BI Certified

Pay Per Analysis

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No Expensive Contracts

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Data Backed Decision Making

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Free Consultation

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Pay Per Analysis 〰️ No Expensive Contracts 〰️ Data Backed Decision Making 〰️ Free Consultation 〰️

Current Partners

Services

Video Tagging

Target key moments (tackles, line breaks, set pieces) to pinpoint areas for improvement. I turn raw footage into focused insights to help you elevate on-field performance.

Data Analytics

Visualize performance, player contributions, and trends—all in one place. My tailored visualisations inform strategic decisions and keep you ahead of the competition.